Corporate Travel
Corporate travel is an intensely competitive arena, with a distinct need for differentiation: Many operators try to have so many USPs (Unique Selling Propositions) that they have none. Are they a Trusted Advisor? Are they a Product Leader? Are they a Price Leader?
Developing and working your competitive edge starts with clarifying it and being committed to it.
CATEGORIES:

By Jordan Kelly
•
April 16, 2025
If you’re a senior executive responsible for setting – and overseeing the attainment of – your enterprise’s corporate growth goals, I have a question for you: How informed are you on the individual contracts that comprise the overall total of your organisation’s business-under-pursuit? How certain are you that the priorities underpinning the prioritisation of current […]