Your Academy

A Special FREE Resource by Me, For YOU

You’ve arrived at a very special destination . . . and you’re probably here because, like me, you’re always hunting for information and insights that are new, fresh and actionable, in a field that – for the most part – has long been dull, dry and yawningly predictable.

The stock standard, template-based, cookie-cutter approach to pursuits and proposals (and my deep aversion to it) is what inspired me to create Pursuits Academy. “If you can’t find what you seek, build it yourself” is the motto that guided me, as I worked to design the Academy for any operative that sees the vast opportunities I see, for improvement in bids, proposals, pursuits and the broader field of which they are front-end components i.e. Business Development (BD).

“Size-wise”, the Academy is for business development professionals, pursuit leaders, bid managers, bid strategists and bid writers employed by Corporations (i.e. the big end of town) and Small & Medium-Sized Enterprises (SMEs) alike. All the “tiers”, so to speak.

It's also for Business-to-Business (B2B) CEOs keen to see continual improvement in the lifeblood of their organisation - its new-business pipeline.

‘Our first Main Road shortlisting in three years. Thanks, Jordan!’

‘Our first Main Road shortlisting in three

'Jordan Kelly's is the very best brain you could hire.'

Jordan Kelly's is the very best brain you

'We are thrilled with your contribution to winning our Defence bid.’

'Thrilled with your contribution' to

'JK's bid critiquing breaks insular group-think.'

JK bid Critiquing 'breaks insular gro

' . . . clever and incisive questioning . . . '

' . . . clever and incisive questioning . . . '

'Absolutely integral member of our bid team and an asset to our operation.'

'Absolutely integral member of our bid

' . . . skilful strategy facilitation and first-class bid writing . . . '

'Skilful strategy facilitation and first-class bid writing'

' . . . a results-driven megaproject bidding strategist . . . '

'A results-driven megaproject bidding strategist'

‘Your knowledge and insights are interesting and stimulating.’

‘Your knowledge and insights are

'. . . integral role in our contract win . . . '

'Integral role in our contract win'

' . . . strategy for a very large and crucial bid . . . '

'Strategy for a very large and crucial bid'

‘ . . . creative and customer-focused tender documentation for our overseas rail project . . . ’

‘Creative and customer-focused tender documentation for overseas rail project’

' . . . best possible non-price inputs to our winning bid . . . '

'Best possible non-price inputs to our winning bid'

'Personable and stimulating, she raised the morale of the entire bid team.'

'Raised the morale of the bid team . . . personable and stimulating'

'You are obviously a very talented strategic writer.'

'You are obviously a very talented strategic writer'

'You conveyed our message clearly and succinctly.'

'You conveyed our message clearly and succinctly'

‘You rock, Jordan Kelly!’

‘You rock!’

'Jordan is second to none as a marketing strategist, writer and project manager.'

'Second to none as a marketing strategist, writer and project manager'

'A strategic mind and intuitive creativity; she is truly gifted.'

'A strategic mind and in intuitive creativity; she is truly gifted'

Hi. I'm Jordan Kelly, veteran multi-industry Bid Strategist, Bid Leader and Pursuits Coach.

Over the past two decades, I've carved out a strong specialisation in the highly competitive bidding and pursuits arena.

I've trained, coached and led pursuits and bids for a vast array of corporations, including many multi-nationals . . . across a wide variety of major industries. Together, we've won contracts or major projects with values up to and exceeding $1 billion.

In addition to my real-time services, my continually expanding portfolio of bid and business development books, together with my training, coaching and mentoring, have helped guide important victories in sectors as diverse as civil infrastructure, facilities management, Information Technology, telecommunications, financial services, insurance, logistics, transport, manufacturing, and professional services.

Read more about my background and credentials here.

Operatives who believe they have little left to learn and aren't coachable.

Individuals or teams looking for "quick win" hacks and short cuts . . . or to avoid the need for genuine, in-depth thinking.

Anyone who believes nothing changes in their industry, in business development or in high-value bid production.

Bid teams looking for the next, greatest "template" or ready-made formula.

Companies wedded to the notion that only the large, high-profile training organisations have the skills, sharps and strategies to take their business development and bid teams to the next level.

'The results of Jordan’s CV process and products exceeded expectations again."

The Results of Jordan’s CV Process Products Exceeded Expectations Again’

'Jordan’s book are authoritative, thought-provoking and popular.'

'Jordan’s Book Are Authoritative, Thought-Provoking & Popular'

'A well-defined and targeted bid strategy and bid writing coaching program.'

'A Well-Defined & Targeted Bid Strategy & Bid Writing Coaching Program'

'A salient reminder of the commitment and effort required to consistently win the biggest deals.'

'Her bid strategy coaching changed the whole way we approach clients.'

'Her Bid Strategy Coaching Changed the Whole Way We Approach Clients'

'Her Cracking the VfM Code books are essential reading for winning non price-based, VfM criteria-driven bids.'

'She has a great coaching style.'

'She Has A Great Coaching Style'

' . . . required reading for all bid managers and others involved in bidding projects . . . '

'. . . a provocative, challenging and totally dedicated teacher . . . '

'A Provocative, Challenging & Totally Dedicated Teacher'

'. . . one of my most valued take-aways from her book is that strategy formulation is a fluid process . . . '

'One of my most valued take-aways from her book is that strategy formulation is a fluid process . . . '

'(Her training is) a great jump start to bidding PPP (Public Private Partnership) projects.'

'A Great Jump Start to Bidding PPP Projects'

'Her book is so easy to use: Keep it close at hand.'

'Easy to use: Keep close at hand'

'Challenged me to think about what I was really writing.'

'Challenged me to think about what I was really writing'

' . . . Please take her advice . . . '

'. . . re-defined our entire value proposition . . . '

'Re-defined Our Value Proposition'

'I’ve been overseeing bids for years and years and years, but I got so much out of this book.'

'I’ve been overseeing bids for years and years and years, but I got so much out of this.'

'I can see everything really clearly now.'

'I Can See Everything Really Clearly Now'

'Jordan's book is one to keep on your desk . . . not one to stash away on the bookshelf.'

'A book to keep on your desk . . . not one to stash away on the bookshelf.'

'You taught me to see bid strategy from a different perspective.'

'You Taught Me to See Bid Strategy from A Different Perspective'

'Thanks for the supply of such excellent information in your books. Your trademark writing style gives instant credibility to your content.'

'Thanks for the supply of such excellent information. Your trademark writing style gives instant credibility to your content.'

'The skill sets she teaches are highly relevant to our business.'

'The skill sets she teaches are highly relevant to our business'

'Her bid strategy and writing coaching is practical, specific, logical and detailed.'

Her Bid Strategy & Writing Coaching is 'Practical, Specific, Logical and Detailed'

'The training programs are well-organised, totally interactive and extremely challenging.'

'The training programs are well-organised, totally interactive and extremely challenging'

'Jordan taught us to drill down Into the detail of a tender'.

'Jordan Taught Us to Drill Down Into the Detail of A Tender'

'. . . helped me realise what is unique about the business . . . '

'Helped Me Realise What Is Unique About Our Business'

While I created Pursuits Academy with a deep, detailed and hard-won understanding of what YOU want, my objective is to continually evolve the Academy with YOUR input, by adding to and enriching it with new and updated content that YOU request.

So subscribe here to enjoy all my freely provided content – what’s here already and all that is to come . . . and, at any time, feel very free to offer me your opinions and suggestions.

Below are two forms that offer you the opportunity to (a) provide feedback and requests for coverage of subjects, challenges and issues, and (b) request me to produce training on new topics of relevance to any of the six Disciplines catered for in Pursuits Academy.

Contact Information

Introducing Jordan Kelly's Pursuits Academy

PURSUITS ACADEMY PROVIDES YOU WITH:

FREE EDUCATION & INFORMATION RESOURCES

DISCIPLINE-SPECIFIC ADVISORY ARTICLES, TUTORIALS, SPECIAL REPORTS & MORE

INDUSTRY-SPECIFIC NEWS, FEATURES & RESOURCES

SPECIALIST TRAINING & BOOKS AVAILABLE FOR PURCHASE

THE ACADEMY LIBRARY