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"A phrase or expression in which the same thing is said twice in different words."
That’s the dictionary definition of “tautology”.
Tautologies are reflective of clumsy and unskilled writing . . . and you should hotly avoid their appearance in your submissions.
Three of the most common tautologies I see in Expression of Interest (EOI) and Request for Proposal (RFP) responses are:
1. Past Track Record / Past Experience
“Track record” is one of those trendy terms that, in a formal document, is best avoided.
However, if you insist on using it (or if it’s a section heading in the procuring organisation’s own market call documentation), then – at the very least – make sure you don’t fall into the trap of referring to your “past track record”.
“Past” is exactly what a “track record” is. Have you ever heard of a future track record or been asked to outline yours?
The same principle applies in the case of “past experience”. Combining these two words produces a nonsensical term. All experiences are past.
2. Joint Collaboration
A collaboration is, by its very nature, a joint effort.
“Joint”, therefore, is redundant.
3. New Innovation
An innovation is new. Have you ever heard of an old or existing innovation?
Here are a few more tautologies often seen in business writing:
- Unite together
- Future plans
- Complete monopoly
- Mutual co-operation
- Present incumbent
- Still continues
- True facts
- Ultimate outcome
- Basic principles
- Personal opinion
- Past history
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