The checkpoints in Part One of this list focused primarily on ensuring substance and strategy in the written submission.

The points in this – Part Two – checklist relate directly to the quality of writing and editing.

Bid writers and contributing subject matter experts should ask themselves:

• Are my sentences and paragraphs of a reasonable (and preferably, a varied) length?

• Are my sentences complete?

• Have I ended paragraphs and started new ones according to a clear progression of logic in my material?

• Have I been clear and concise? Can I cut out any unnecessary words?

• Have I written to express, rather than to impress? Have I avoided flowery and/or fashionable language?

• Are all my facts relevant?

• Have I explained any facts and observations that, from the evaluator’s perspective, require it?

• Have I checked my copy for spelling and grammatical errors (particularly those I know I commonly make)?

• Have I avoided the over-use of industry jargon? Have I explained any jargon, where it won’t be familiar to the evaluator?

• Have I avoided the use of my company’s own internal-speak and other terminology that the evaluator may not fully understand, and therefore may have to guess at?

• Have I read my copy allowed to a disinterested party, to experience the valuable phenomenon of “hearing it through another’s ears”?