Produce Writing Guides If You Have Numerous Authors
Jordan Kelly

In the case of large and complex bids with numerous contributing subject matter experts, produce writing guides for the major sections of your Expression of Interest (EOI) or Request for Proposal (RFP) response.


Here are the basic steps:


Start each writing guide with an overview of your overarching bid strategy.


Then lift out all the elements of your bid strategy that relate to the section for which you’re producing the writing guide.


Arrange this information in an order that reflects the client’s EOI or RFP structure and questions.


Then provide any elaboration or further logic/tips for the writer/s of that section.


Your aim is to make the task of authoring their sections a paint-by-numbers exercise for your contributing authors.


If you yourself are a competent writer, you may go as far as producing tracts that the writer’s guide user/s can cut and paste into their own section response/s.

50 ESSENTIAL BID-WRITING TIPS
Must-Know Standards, Methods & Insights for Writing Compelling Bids, Tenders & Proposals

Intentional successful bids are guided by a strategy that is well-researched, customer-centric / client-centric, substance-based, savvily-formulated, and documented in detail.


It is the bid writer's job to ensure that strategy (the primary – but not exclusive – role of which is to address all known selection criteria) is then articulated clearly, consistently and compellingly throughout every section of the proposal.


Available individually or as a six-pack (6 books for the price of 5).

BID COMMANDOS
On-Target Strategy for Mission-Critical Bids

A 13-Module course to ensure your team excels at every stage of a formal bidding process - from the initial bid/no bid analysis, right through to the client de-briefing session/s.