CATEGORIES:
Many bid and other categories of business writer make the mistake of linking an action with a company e.g. Bardwell Controls will install the new security system.
This is both grammatically incorrect and, in the context of a bid, unproductively impersonal.
Who at Bardwell Controls will install the new security system?
Remembering the fact that people (not companies) perform actions, and that people prefer to deal with other people rather than faceless corporations, is always a good move when you’re writing proposals.
50 ESSENTIAL BID-WRITING TIPS
Must-Know Standards, Methods & Insights for Writing Compelling Bids, Tenders and Proposals
This 220-page, high-quality paperback production features 50 mini-lessons to ensure both your professional writers and your contributing subject matter experts produce client-centric, substance-based submission content.
Available individually or as a 6-pack (6 for the price of 5).
THE BID WRITER'S STYLE & GRAMMAR GUIDE
This reference and tuition manual has been written both for the professional bid writer and for those subject matter experts contributing submission content.
While first and foremost a “style and grammar guide”, I have taken the opportunity to also provide tuition on many other aspects of effective bid-writing - including the basic principles of strategy, as the essential foundation of a high-quality proposal.
Exercised diligently, these core principles and practices will see your section authors produce not only grammatically correct and highly readable, but also strategic and compelling, submissions.
