Is Your Proposal Genuinely Compelling? A Macro-Level Checklist.
Jordan Kelly

Here are six absolutely fundamental, editing-stage questions to ask yourself and your team, about the draft of your Expression of Interest (EOI), Request for Proposal (RFP) or other form of bid or sales proposal:


  • Does your proposal or submission demonstrate an in-depth understanding of the prospect’s world?


  • Does it demonstrate that deep, multii-faceted, multi-source research was done into the (e.g. historical/political) backdrop of the procurement?


  • Is your proposal or submission genuinely client-focused, framing all information about the bidder in the context of the client’s interest?


  • Is your submission bold and confident in its articulation of its conclusions, but does it stop well short of arrogance?


  • Is it authoritative yet not condescending?


  • Does it demonstrate/substantiate all of its claims?

BID COMMANDOS
On-Target Strategy for Mission-Critical Bids

(Training Program)

 

BID COMMANDOS is my "blockbuster", comprehensive, 11-module training program.


It's intricately formulated to ensure your team excels at every stage of a formal bidding process - from the initial bid/no bid analysis, through research and intelligence-gathering, through the strategy development and documentation process, through strategic and compelling writing and competent editing, and on through the shortlistee presentation stage, right through to optimisation of client de-briefing session/s.

BEATING THE BIG BOYS AT BIDS

(Training Program)


Capitalise on the natural advantages of being a smaller, more agile - and potentially, more aware  - operator than your corporate competitors.


A five-module training available for delivery in tandem with your team's preparation for, and participation in, any especially important bid . . . and preferably one that stands to see your enterprise increase its competitive ranking within your industry. 

 

(Equally applicable for producing proactive proposals and participating in less formal processes.)