This advice is for those contributing content to a tender / proposal / bid or other form of submission, but who don’t write as a “day job”.

It’s too easy, and sometimes automatic, for subject matter experts or other “non-writers” to come to a bid-writing task with the mindset that, “No-one can expect too much from me; I’m not a professional writer.”

But that attitude both limits your thinking and your confidence and stymies your standards.

Instead, try moving all the way to the opposite end of the spectrum: 

Write as though the whole world is going to read and savour every word you write, contemplate the sentiments underlying it and the strategy informing your piece, and be influenced to move by its convictions and the propositions it puts forward.

In 2000, Stephen King detoured briefly but potently into non-fiction, with the publication of his ‘On Writing: A Memoir of the Craft’ part-autobiography, part-guide book both for established writers and would-be writers.

In it, he explains his own attitude towards the written word:

“You can approach the act of writing with nervousness, excitement, hopefulness, or even despair – the sense that you can never completely put on the page what’s in your mind and heart.

“You can come to the act with your fists clenched and your eyes narrowed, ready to kick ass and take down names. You can come to it because you want a girl to marry you or because you want to change the world.

“Come to it any way but lightly. Let me say it again: you must not come lightly to the blank page.”

– Stephen King, ‘On Writing: A Memoir of the Craft’

What if you were to take King’s recommended approach to those written pieces you’ve been tasked with contributing to the bid team’s submission? Would it make a difference?

Writer’s Block

Perhaps you struggle with “writer’s block”?

See ‘How to Beat Writer’s Block’.

Just start. Somewhere. You can always go back and write skipped elements (even the introductory paragraphs) or re-write. And by the time you head back there, you’ll likely be on a roll.

What if your problem is simply discomfort with the whole process of writing?

King has the answer for that:

Read copiously.

“If you don’t have time to read, you don’t have the time (or the tools) to write. Simple as that.”

Write something every day, just for the sake of writing deliberately and with focus.

King himself writes at least 10 pages a day including Christmas, Independence Day, and his birthday.

When the Going Gets Tough – Push Through

And finally, don’t give up when the going gets hard:

King wrote the 1974 blockbuster ‘Carrie’, his first published book, while living in a caravan or – in North American terminology – a “double wide trailer”. Frustrated when he hit creativity Roadblocks, he threw the manuscript in his wastepaper basket. Later, his wife discovered it there, pulled it out, uncrumpled it, and read it.

The rest is history.

As he points out in ‘On Writing’, “stopping a piece of work just because it’s hard . . . is a bad idea.”