A "checklist", in the context of a document, usually limits its embrace to non-subjective, cut-and-dried elements of inclusion or accuracy.

However, it’s equally important – in the case of a big-ticket bid – to step back and view your content from a broader perspective, to assume nothing, and to ensure your writing style and/or structure packs a decent punch.

Here are some key such ‘macro-level’ checkpoints:

• Does your piece reflect that you’ve followed a cohesive and well-structured, or at least well-thought-out, content plan? Whether you’re a seasoned bid writer or a newbie, you should plan your work and stick to your plan.

• Check your “facts”. There’s no room for the inclusion of assumptions or the reliance upon unverified third-party statements or claims in your EOI and RFP responses.

• Make sure your first paragraph – as the “introduction” to your piece –is strong, punchy and provides a compelling entry point to the rest of your material.

• Draw out the project-specific or contract-specific relevance and meaning of anything you write. Don’t leave it to the evaluators to connect the dots.

Ensure you’ve communicated the benefits associated with the features of your technology or service (not just the features).