Cracking the VFM Code (Duo)

CODE GREEN DESCRIPTION:

Book 1 in the Cracking the VfM Code duo, How to Identify & Deliver Genuine Value for Money in Collaborative Contracting, offers an unprecedented degree of insight into what it takes to produce a consistent record of value-for-money results in major public infrastructure projects.

This weighty, 330-page production is the result of two years’ background research and investigation by author, Jordan Kelly. It features numerous up-close-and-personal interviews with industry, thought and opinion leaders from around Australia, New Zealand and further afield, and captures in detail all aspects of the energetic and robust “VfM” debate.

LEARN:

Why it’s essential to Australia’s and New Zealand’s future to stretch the public infrastructure dollar further, and the role of collaborative contracting in achieving best value-for-project spend.

Why the private sector is such a hard sell for project alliancing.

The critical culture differences between the Australian and New Zealand movements that give Kiwi practitioners the edge.

How Australasia’s global leadership is it at risk of being overtaken by a surge of collaborative-style activity in the U.S. marketplace.

Why the perspectives and priorities of VfM and Treasuries, agencies and Non-Owner Participants can differ markedly and how to align objectives.

How to place an authoritative value on the less quantifiable elements of VfM.

The essentials about the mushrooming selection of new collaborative contracting hybrids.
How to produce competent, authoritative and meaningful business cases and VfM statements.

Why project owners need to be more involved in developing, and more realistic about, Target Outturn Costs (TOCs).

How to protect your Intellectual Property (IP) in the new price-competitive selection era.

Why non-price competitive alliancing is enjoying a resurgence for complex, risky projects.

How to demonstrate your understanding and competence in the delivery of VfM throughout the entire project.

Dramatically improve the readability and authoritativeness of your VfM Reports.

How companies are giving too much power away to facilitators and coaches.

How to optimise VfM from coaches, facilitators and other professional service providers.

What constitutes priority foci for effective governance and leadership into the future.

CODE GOLD DESCRIPTION:

Together, the ‘Cracking the VfM Code™’ books form a duo. Both books in the duo are focused on the singularly most contentious and enduring topic of debate the industry has seen since its inception: Value for Money … or “VfM”.

‘How to Identify & Deliver Genuine Value for Money’ (Book 1) provides those involved or interested in collaborative contracting with an in-depth, behind-the-scenes appreciation of the rapidly evolving movement that has formed, shifted and re-formed to deliver many of Australasia’s highest-value and most important public infrastructure projects of the past 15 years.

‘Value for Money … Understanding It & Articulating Your Ability to Deliver It’ (Book 2) offers insightful and authoritative mentorship and intelligence on winning high-value, collaborative contracting bids.

The books’ collective insights provide a powerful competitive advantage for any organisation wanting to sharpen its understanding of “VfM”, and to demonstrate – through its bids – its ability to apply that working knowledge to a client’s project. Each book, however, is a fully self-contained, stand-alone production in its own right.

'Strikes to the core of winning bids in a highly competitive and often confused market'

“Kelly’s ‘Cracking the VfM Code in Collaborative Contract Bidding’ strikes to the core of how to go about winning bids in a highly competitive and often confused market, and additionally, a market laced with cynicism regarding contractor performance. Her insightful and candid explanations provide fundamental wisdom applicable to both Project Owners and Project Contractors.

“She does not profess any short cuts to trying to achieve ‘quick success’, but rather advocates the disciplined application of intelligence and thinking, to get the best results.

“The usefulness of her book goes well beyond being simply applicable to collaborative contracting, but also extends into the management of projects in general.”

Dr Bill Young
President
Asia Pacific Federation of Project Management
(Former President of the Australian Institute of Project Management)

'An extremely insightful guide to developing winning bid strategies'

“I found ‘Cracking the VfM Code in Collaborative Contract Bidding’ an extremely insightful guide to developing winning bid strategies. The book provides clear, concise and relevant techniques, and even though it is targeted at large collaborative infrastructure projects I found the basic principles were equally applicable to all types of bids, large or small.

“It provides real practical examples and promotes a free-thinking and project-specific methodology, rather than trying to impose a cookie cutter approach to bid strategy.

“I found the book extremely valuable and recommend it to anyone who wants to enhance their ability to win competitive bids and tenders.”

Bob Deretic
Bid Manager

Visionstream

Sydney, Australia

'VfM will no longer seem like a mysterious black box concept'

“Jordan has presented an excellent, easy-to-read collection of thoughts and insights by industry leaders. She takes the whole Value for Money concept and debate, and makes sense of it.

“After reading her book, VfM will no longer seem some specialised ‘black box’ procedure (as previously perceived by the industry). Not only does the book look to the past to learn lessons for the future, Jordan also seeks to challenge the industry ‘brains trust’ over the specific potential for collaborative contracting to solve what have thus far proven enduring problems for our sector.”

Wade Arthur
Executive Manager
CGI Consulting
Melbourne, Australia

'All my project directors now think at the elevated level of your book'

“Your book has seen our organisation take an elevated, improved approach to the whole Value for Money (VfM) question. You’ve inspired an additional focus on getting VfM clear – up front. This has worked its way right through the project development phases of our projects; all my project directors now think at this elevated level.

“The book has also opened people’s eyes to the current issues surrounding the direction that alliances have been moving in. You have provided clarity about where we are taking relationship contracting per se.”

Menno Henneveld
Managing Director

Main Roads Western Australia

Review by Malcolm Abernethy, Executive Officer, New Zealand Contractors’ Federation:

'A Cracking Good Read'

"With all the discussions recently about bundling, aggregating, value for money and whole of life maintenance, it was timely that Jordan Kelly sent her 350-page book, Cracking the VFM Code, to Contractor Magazine for review. It’s a complex issue for the initiated; for the novice I quickly realised it was also a minefield, and promptly sent it on to Malcolm Abernethy, Executive Officer at New Zealand Contractors’ Federation . . . "

(A Review by Editor, Kevin Lawrence)

Read the full review here.

Review by Malcolm Abernethy, Executive Officer, New Zealand Contractors’ Federation:

'A Cracking Good Read'

"With all the discussions recently about bundling, aggregating, value for money and whole of life maintenance, it was timely that Jordan Kelly sent her 350-page book, Cracking the VFM Code, to Contractor Magazine for review. It’s a complex issue for the initiated; for the novice I quickly realised it was also a minefield, and promptly sent it on to Malcolm Abernethy, Executive Officer at New Zealand Contractors’ Federation . . . "

(A Review by Editor, Kevin Lawrence)

Read the full review here.

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